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Kao Life

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Design | 3D Animation | VFX

 

A collaboration between Dentsu China and Kao (花王中国), we embarked on a visionary exploration into the essence of "Kao Life" in China. Our mission was to delve deep into the mind of a young woman and capture the enchanting magic and wonder that defines the Kao experience.

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Utilizing state-of-the-art technology and creative expertise, we brought this vision to life. Our in-house motion capture system played a pivotal role, allowing us to precisely capture the nuanced performance of our talented protagonist. Every gesture, every expression, meticulously recorded to fully realize her avatar in the spot.

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Together, we crafted a narrative that transcends traditional advertising, immersing viewers in a captivating journey through the world of Kao. 

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