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MBC - Saudi Founding Day

Concept | Direction | Design | 3D Animation | VFX

MBC approached us with a unique and exciting opportunity: to design a broadcast package commemorating Saudi Founding Day, a celebration rooted in the rich cultural heritage of Saudi Arabia. Our task was to encapsulate the essence of this significant occasion while drawing inspiration from various elements of Saudi culture.


Drawing inspiration from quintessential symbols of Saudi culture, including the flag, castles, breathtaking landscapes, and the iconic Arabian horse, our design concept aimed to create a visually stunning and immersive experience for viewers.

At the heart of our design is the majestic falcon, symbolizing the enduring influence of Saudi culture. Crafted from golden stripes and adorned with wordmarks inspired by the Founding Day logo, the falcon serves as a powerful emblem of heritage and tradition.


The broadcast package comes to life through dynamic animations, with the falcon soaring across the landscape in a majestic manner. Its wings spread wide, showcasing the country's rich heritage and cultural significance.

The final broadcast package captivated audiences with its captivating visuals, immersive animations, and heartfelt tribute to Saudi Founding Day. By seamlessly blending cultural symbolism with modern design aesthetics, we successfully captured the spirit of this momentous occasion and celebrated the proud heritage of Saudi Arabia.

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